Product Packaging Design

Brush Peak Heritage Coffee Duo

Ink-wash and gold-blossom coffee bag duo with bean theatre and exterior ink-roast callouts.

Client Brush Peak

Description

Brush Peak is a fictional specialty coffee house for a cream ink-wash pine bag and a deep brown gold-cherry bag with BRUSH PEAK Latin wordmark and decorative calligraphy-style seals — never locking a real East Asian trademark as client identity. We staged the bag duo as hero on soft grey with scattered beans, then floated cherry petals and a ceramic cup outside the packs with exterior badges for Ink roast ritual, Cream & dark duo, Brush-seal crest, and Heritage bag set so the collection tile reads as cultural-heritage coffee lifestyle theatre, clearly distinct from Table Roast share lattes and Silo Cream iced cans. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Beverage Coffee Coffee & Tea FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep East-Asian heritage coffee bag duo energy, ink-wash and gold blossom systems as the concept — invent Brush Peak with Latin wordmark and decorative seals (never real trademarks). Outside the dieline, floating beans plus Ink roast ritual. Brush Peak. lift the duo into a Colgate-style 1080 lifestyle poster.

Problem statement

Heritage coffee boards often lock real regional trademarks as-is. The brief needed an original fictional coffee bag duo, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting table-roast-share-latte-duo or silo-cream-iced-latte-can.

Solution

We invented Brush Peak Heritage Coffee Duo, rebuilt hierarchy around BRUSH PEAK across cream ink-wash and dark gold-blossom bags, and validated an exactly 1080x1080 enriched lifestyle packshot with Ink roast ritual callouts; table-roast and silo-cream left untouched.

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