Product Packaging Design
Thicket Sip Forest Fruit Tea
Periwinkle forest-fruit tea carton with berry theatre and exterior steep callouts.
Client Thicket Sip
Description
Thicket Sip is a fictional fruit tea house for a periwinkle-purple carton with THICKET SIP leaf-sunburst mark, FOREST FRUIT hierarchy, raspberry-blackberry-blueberry cluster, and 20 pyramid bags cue — never Lipton sun chrome. We staged the three-quarter carton as hero on a soft reflective surface, then floated loose berries, steam, and a pyramid bag outside the pack with exterior badges for Forest fruit steep, 20 soft pyramids, Berry trio brew, and 4–5 min ritual so the collection tile reads as fruity tea lifestyle theatre, clearly distinct from Fern Arch botanical pouches and Leaf Foam matcha pods. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep forest fruit tea carton energy, berry cluster glow, and pyramid bag cue as the concept — invent Thicket Sip with leaf-sunburst mark (never Lipton). Outside the dieline, floating berries plus Forest fruit steep. Thicket Sip. lift the carton into a Colgate-style 1080 lifestyle poster.
Problem statement
Forest fruit tea boards often lock Lipton identities as-is. The brief needed an original fictional berry tea carton, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting fern-arch-botanical-tea-pouches or leaf-foam-matcha-latte-pods.
Solution
We invented Thicket Sip Forest Fruit Tea, rebuilt hierarchy around THICKET SIP to FOREST FRUIT to 20 pyramids, and validated an exactly 1080x1080 enriched lifestyle packshot with Forest fruit steep callouts; fern-arch and leaf-foam left untouched.
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