Product Packaging Design

Clear Press Soft Cold Oil

Soft Cold-Pressed Oil clear bottle with Clear Soft Label callouts.

Client Clear Press

Description

Clear Press is a fictional soft pantry oil house for Soft Cold-Pressed Oil: a redesigned clear glass bottle with copper CLEAR PRESS lockup and citrus botanical clear-label energy — never Oil Fields trademarks, Avery order chrome, phones, emails, QR codes, or ORDER NOW bars. We staged the bottle as hero beside a soft unspooled label strip, then floated lemon, leaves, and oil droplets outside the pack with exterior badges for Clear Soft Label, Cold Soft Press, Citrus Soft Note, and Glass Soft Ritual so the collection tile reads as soft clear-label oil lifestyle theatre. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep clear-label cold-pressed oil bottle energy as the concept — invent Clear Press with Soft Cold-Pressed Oil hierarchy (never Oil Fields / Avery). Outside the dieline, floating citrus props plus Clear Soft Label. Cold Soft Press. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Oil label boards often lock Oil Fields names and Avery order chrome into portfolio decks. The brief needed an original fictional oil brand, redesigned soft clear-label hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Clear Press Soft Cold Oil, rebuilt hierarchy around CLEAR PRESS → Soft Cold-Pressed Oil → Clear Soft Label, and validated an exactly 1080×1080 enriched lifestyle packshot with Cold Soft Press. Glass Soft Ritual. margin callouts; neighbouring pantry packs left untouched.

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