Product Packaging Design
Melzora Sugar Rind Fruit Popsicle
Lime chartreuse carton-plus-pouch fruit popsicle set with floating watermelon props and Real Fruit Chill. callouts.
Client Melzora
Description
Melzora is a fictional natural fruit popsicle house for Sugar Rind — a redesigned dual-format system of tall matte carton and matching flexible pouch in electric chartreuse with a deep teal diagonal peel band, geometric MELZORA wordmark with seed-circle mark, natural fruit pop subline, flat redesigned watermelon crescent graphic, clean 60 kcal and NET WT 55g hierarchy, plus a ridged watermelon-layer popsicle on a branded birch stick — never Red Melon identity. We staged floating watermelon wedges, seeds, mint, juice droplets, and a spare stick outside the packs with margin badges for Real Fruit Chill., 60 kcal Treat, Sugar Rind Flavor, and 55g Stick Ready so the collection tile reads as bright summer popsicle theatre, clearly distinct from Scoovelle pistachio pints, Dripora soft-serve cone sleeves, Spoonora soft-scoop tubs, Stickora sprinkle-dip cream bars, Squeezora smoothie-pop multipacks, Bitevora mini cocoa bars, and Plinthora fruit-disc juice neighbours shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep natural fruit popsicle energy, lime-green plus watermelon-pink contrast, flat fruit graphic, bold brand hierarchy, light calorie callout, and carton/pouch-plus-stick product theatre as the concept — but invent Melzora as the brand spine with geometric lockup, teal diagonal peel band, Sugar Rind flavor line, and redesigned crescent fruit art (never Red Melon / Red melon serif clone or gibberish net-wt text). Outside the dielines, floating watermelon slices and mint plus exterior headline MELZORA · NATURAL FRUIT POP and Real Fruit Chill. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party popsicle trademarks or studio watermarks.
Problem statement
Natural fruit popsicle boards often lock real brand names (Red Melon), cloned lime-box-plus-pouch dual mockups with placeholder weight gibberish, and barren pack-on-green crops into portfolio decks. The brief needed an original fictional popsicle brand, redesigned carton-plus-pouch system treating packaging and stick product as one hero set, and a square 1080 enriched lifestyle poster with floating watermelon props and external typography — distinct from ice cream pints, soft-serve cone sleeves, soft-scoop tubs, sprinkle cream-bar multipacks, and freezer smoothie-pop multipacks shipping in parallel.
Solution
We invented Melzora, rebuilt hierarchy around seed-circle → MELZORA → natural fruit pop → SUGAR RIND → crescent fruit graphic → 60 kcal / NET WT 55g → ridged stick product, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + pouch + popsicle as hero, floating watermelon/mint props, and Real Fruit Chill. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Red Melon identity, no weight gibberish, and no watermark text; Scoovelle, Dripora, Spoonora, Stickora, Squeezora, Bitevora, and Plinthora parallel slugs untouched.
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