Product Packaging Design
Cultivra Orchard Berry Yogurt Pint
Blush yogurt-ice-cream pint with floating berry–bowl theatre and Berry Ripple. Culture Soft. callouts.
Client Cultivra
Description
Cultivra is a fictional cultured dessert house for Orchard Berry Yogurt ice cream — a redesigned single pint tub with cream botanical upper panel, deep raspberry lower band, rounded CULTIVRA badge, ORCHARD BERRY hierarchy, yogurt ice cream subline, and 1 pint cue — never LA CREMERIA identity or Summer Berries Yogurt lockups. We staged a white ceramic serving bowl with berry-ripple scoop plus floating strawberries, raspberries, blueberries, blackberries, and mint outside the tub with margin badges for Berry Ripple., Culture Soft., Orchard Fresh, and 1 Pint Ritual so the collection tile reads as soft blush summer-berry yogurt theatre, clearly distinct from Scoovelle single pistachio-tart pints, Spoonora multi-tub soft-scoop families, Dripora soft-serve cone sleeves, Stickora sprinkle cream-bar multipacks, Melzora fruit popsicles, and Bitevora mini cocoa bars shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep single yogurt-ice-cream pint + served bowl lifestyle, soft pink atmosphere, floating berry scatter, and appetite scoop energy as the concept — but invent Cultivra as the brand spine with Orchard Berry Yogurt hierarchy and cream-to-raspberry botanical redesign (never LA CREMERIA black badge, Summer Berries Yogurt naming, Halal certification seals, or illustration-only disclaimers). Outside the dieline, floating berry/bowl props plus exterior headline CULTIVRA · YOGURT PINT and Berry Ripple. Culture Soft. lift the pint into a Colgate-style enriched 1080 lifestyle poster without third-party ice-cream trademarks or studio watermarks.
Problem statement
Yogurt berry ice-cream lifestyle boards often lock real brand names (LA CREMERIA), cloned Summer Berries Yogurt lockups with Halal seals and illustration disclaimers, and barren pink pack crops into portfolio decks. The brief needed an original fictional cultured pint brand, redesigned single-tub hierarchy with orchard-berry yogurt storytelling plus bowl appetite energy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Scoovelle pistachio weekend pints, Spoonora Cremissimo-style tub families, soft-serve cone sleeves, sprinkle cream-bar multipacks, and fruit popsicle packs shipping in parallel.
Solution
We invented Cultivra, rebuilt hierarchy around cream botanical panel → CULTIVRA badge → Orchard Berry → Yogurt Ice Cream → 1 pint, and validated an exactly 1080×1080 enriched lifestyle packshot: hero pint center, floating berry/bowl props, and Berry Ripple. Culture Soft. margin callouts outside the tub. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no LA CREMERIA identity, no Halal seal clones, and no watermark text; Scoovelle, Spoonora, Dripora, Stickora, Melzora, and Bitevora parallel dessert slugs untouched.
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