Print Media

North Step Footwear Poster

Charcoal white high-top lifestyle footwear poster with floating ribbed socks, shop CTA, clean urban crop and exterior Step Soft. Soft North. callouts.

Client North Step

Description

North Step is a fictional print-media brand built as a redesigned charcoal white high-top lifestyle footwear poster: walking white sneakers STEP Ahead hierarchy without swoosh marks — never the reference trademark, real doctor names, phones, emails, QR codes, Instagram handles, or studio watermarks. We staged the print piece as the visual center, then floated ribbed socks, shop CTA, clean urban crop outside the print face with exterior badges so the collection tile reads as Colgate-style enriched lifestyle print theatre.

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Design storytelling

From brief to designed solution

Ideation concept

Keep walking white sneakers STEP Ahead hierarchy without swoosh marks as the concept — but invent North Step with original hierarchy (never third-party lockups). Outside the print face, floating ribbed socks, shop CTA, clean urban crop plus exterior headline Step Soft. Soft North. lift the piece into an enriched 1080 lifestyle print poster.

Problem statement

Print boards often lock real trademarks into portfolio decks or collapse into barren white crops. The brief needed an original fictional brand, redesigned charcoal white high-top lifestyle footwear poster, and a square 1080 enriched lifestyle print poster with floating props and external typography.

Solution

We invented North Step, rebuilt original hierarchy, and validated an exactly 1080×1080 enriched lifestyle print poster: print piece as hero, floating ribbed socks, shop CTA, clean urban crop, and Step Soft. Soft North. margin callouts. Custom-design/stationery and print-media tags mark the work; artwork forced to precisely 1080×1080 with no watermark text.

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