Product Packaging Design
Pod Crest Soft Vanilla Syrup
Vanilla squash syrup bottle with Soft Vanilla Pour headline and Soft Pod Soft Bloom · Soft Orchid Soft Glow callouts.
Client Pod Crest
Description
Pod Crest is a fictional soft syrup house for Soft Vanilla Squash: a redesigned clear glass bottle with POD CREST wordmark, Soft Orchid Soft Pod hierarchy, and Soft Clean Soft Pour cues — never Sirop Hiropu trademarks, real manufacturer addresses, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bottle as hero on cream-olive light, then floated vanilla orchid blossoms and pods outside the pack with exterior badges for Soft Vanilla Pour, Soft Pod Soft Bloom, and Soft Orchid Soft Glow so the collection tile reads as soft botanical syrup lifestyle theatre, clearly distinct from Wild Comb honey and neighbouring pourables. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep vanilla squash bottle energy and orchid-bean botanical theatre as the concept — but invent Pod Crest as the brand spine with Soft Vanilla Squash hierarchy (never Hiropu lockups). Outside the dieline, floating pods plus Soft Vanilla Pour. Soft Orchid Soft Glow. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Syrup boards often lock Sirop Hiropu identity and clone olive botanical label sheets into portfolio decks. The brief needed an original fictional soft pod brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Pod Crest Soft Vanilla Syrup, rebuilt hierarchy around crest → POD CREST → Soft Vanilla Soft Squash → Soft Orchid Soft Pod, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Vanilla Pour. Soft Orchid Soft Glow. margin callouts; wild-comb-soft-honey-trio neighbour slug left untouched.
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