Product Packaging Design
Spoke Nest Dryfruit Gift Tin
Seven-section black gift tin with Spoke Soft Tin callouts.
Client Spoke Nest
Description
Spoke Nest is a fictional gift-tin house for Soft Seven Nest: a redesigned round black copper-fan tin with floating lid, seven-section fruit-and-nut tray, SPOKE NEST lockup, and Soft Gift Tin cues — never Oh! Nuts trademarks. We staged the open tin as hero under warm light, then floated apricot, kiwi, cashew, and strawberry outside the set with exterior badges for Spoke Soft Tin, Lid Soft Reveal, and Orchard Soft Mix so the collection tile reads as soft gift-tin lifestyle theatre, clearly distinct from Cherivelle acrylic coffers. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep seven-section round dryfruit gift tin + floating lid energy as the concept — invent Spoke Nest with Soft Seven Nest hierarchy (never Oh! Nuts). Outside the dieline, floating orchard props plus Spoke Soft Tin. Soft claims only.
Problem statement
Gift-tin boards often lock Oh! Nuts product photography into barren white flats. The brief needed an original fictional brand, redesigned tin, and a square 1080 enriched lifestyle poster.
Solution
We invented Spoke Nest, rebuilt hierarchy around SPOKE NEST → Soft Gift Tin → Soft Seven Nest, and validated an exactly 1080×1080 enriched lifestyle packshot with Lid Soft Reveal. Orchard Soft Mix. callouts; cherivelle-acrylic-dryfruit-gift-coffer left untouched.
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