Product Packaging Design

Clear Lime Soft Tone Ampoule

Lime brightening ampoule with Soft Lime Bright headline and Soft Hydration Soft Cue · Soft Glow Soft Tone callouts.

Client Clear Lime

Description

Clear Lime is a fictional soft skincare house for Soft Tone Bright Ampoule: a redesigned clear dropper bottle with CLEAR LIME wordmark, Soft Lime Soft Hydrosol hierarchy, and Soft Glow Soft Care cues — never Cyrillic marketplace chrome, hard medical percent cure charts, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bottle as hero on aqueous lime light with soft peel wrap theatre, then floated lime halves, Centella leaf, and soft dropper outside the pack with exterior badges for Soft Lime Bright, Soft Hydration Soft Cue, and Soft Citrus Soft Calm so the collection tile reads as soft brightening serum lifestyle theatre, clearly distinct from Berry Vale blueberry serum and neighbouring ampoules. Soft claims only.

Brand suite Mockup presentation Wellness Packaging Personal Care FMCG Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep lime ampoule peel-wrap energy and botanical aqua theatre as the concept — but invent Clear Lime as the brand spine with Soft Tone Bright Ampoule hierarchy (never Cyrillic SERUM wallpaper). Outside the dieline, floating citrus plus Soft Lime Bright. Soft Glow Soft Tone. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Marketplace serum boards often lock Cyrillic benefit UI and clone lime-peel ampoule photography into portfolio decks. The brief needed an original fictional soft clear brand, redesigned English hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Clear Lime Soft Tone Ampoule, rebuilt hierarchy around crest → CLEAR LIME → Soft Tone Bright Soft Ampoule → Soft Lime Soft Hydrosol, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Lime Bright. Soft Hydration Soft Cue. margin callouts; berry-vale-soft-glow-serum neighbour slug left untouched.

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