Product Packaging Design
Shell Peak Pistachio Pouch
Sage-cream pistachio standup pouch with shell theatre and exterior open-shell callouts.
Client Shell Peak
Description
Shell Peak is a fictional dry-fruit snack house for a cream-and-sage stand-up pouch with SHELL PEAK serif wordmark, Dry Fruits hierarchy, and correct Pistachios naming — never RUHIS or AI gibberish chrome. We staged the zipper pouch as hero under sage studio light, then floated shelled and unshelled pistachios with a small ceramic bowl outside the pack with exterior badges for Open-shell crunch, Zip-soft pouch, Sage cream system, and Pantry dry fruit so the collection tile reads as premium snack lifestyle theatre, clearly distinct from Night Palm dates and Spud Soft plant chips. Soft snack packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep pistachio standup pouch energy, sage-cream system, and open-shell photography as the concept — invent Shell Peak with serif hierarchy (never RUHIS). Outside the dieline, floating pistachios plus Open-shell crunch. Shell Peak. lift the pouch into a Colgate-style 1080 lifestyle poster.
Problem statement
Pistachio pouch boards often lock RUHIS identities and placeholder gibberish as-is. The brief needed an original fictional dry-fruit pouch, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting night-palm-ajwa-dates-tub.
Solution
We invented Shell Peak Pistachio Pouch, rebuilt hierarchy around SHELL PEAK to Dry Fruits to Pistachios, and validated an exactly 1080x1080 enriched lifestyle packshot with Open-shell crunch callouts; night-palm left untouched.
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