Chill Soft Soft Bite Soft Gel

Soft Bite Soft Gel carton+tube with Soft Calm. Chill Soft. callouts.

Client Chill Soft

Description

Chill Soft is a fictional soft-calm after-bite baby-care house for Soft Bite Soft Gel: a redesigned soft mint-cream carton and matching squeeze tube with original soft-chill leaf crest, CHILL SOFT wordmark, Soft Bite Soft Gel hierarchy, and Soft Calm Soft cues — never tiny Remedies, Buzz Patch, or after-bite pharmacy chrome. We staged carton + tube as the set hero in cool soft nursery light, then floated soft leaf tips, cool droplets, and cotton outside the packs with exterior badges for Soft Calm Soft, Soft Bite Soft, and Soft Soothe Soft Nest so the collection tile reads as soft chill-calm lifestyle theatre, clearly distinct from Dovepath, Barrier Soft, Foam Peak, Meadow Soft, and Palm Drift neighbours. Soft baby-care packaging language only — no comparison grids, watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep gentle after-bite calming-gel carton-plus-tube energy and cool soft-calm storytelling as the concept — but invent Chill Soft as the brand spine with Soft Bite Soft Gel hierarchy and an original soft-chill leaf crest (never tiny Remedies lockups). Outside the dielines, floating cool props plus Soft Calm. Chill Soft. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

After-bite gel boards often clone tiny Remedies packs or sit as bare white cutouts. The brief needed an original fictional Soft Bite Soft Gel brand, redesigned carton-plus-tube hierarchy treating the set as hero, and a square 1080 enriched lifestyle poster — without overwriting Dovepath, Barrier Soft, Foam Peak, or parallel neighbours.

Solution

We invented Chill Soft Soft Bite Soft Gel, rebuilt hierarchy around soft-chill leaf → CHILL SOFT → Soft Bite Soft Gel → Soft Calm Soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Calm. Chill Soft. callouts. Artwork forced to precisely 1080×1080; dovepath-soft-moisture-wash, barrier-soft-care-trio, foam-peak-soft-bubble-wash, and parallel neighbour slugs left untouched.

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