Product Packaging Design

Roast Nest Fried Mix Dryfruit

Orchard roast-mix pouch with Window Soft Crunch callouts.

Client Roast Nest

Description

Roast Nest is a fictional dryfruit house for Soft Fried Mix Dryfruit: a redesigned white-and-plum stand-up pouch with gold ROAST NEST crest, harvest line art, product window, and Soft Roast Mix cues — never KING or kiosiaji.com chrome. We staged the pouch in a woven basket under orchard light, then floated roasted nuts, raisins, and figs outside the pack with exterior badges for Window Soft Crunch, Harvest Soft Cue, and Orchard Soft Stage so the collection tile reads as soft roast-mix lifestyle theatre, clearly distinct from Gather Peak cream-bronze mixes. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep fried-mix dryfruit pouch + orchard basket energy as the concept — invent Roast Nest with Soft Fried Mix hierarchy (never KING). Outside the dieline, floating figs/nuts plus Window Soft Crunch. Soft claims only; strip URLs.

Problem statement

Mixed dryfruit boards often lock KING crowns and website footers into vineyard stills. The brief needed an original fictional brand, redesigned pouch, and a square 1080 enriched lifestyle poster.

Solution

We invented Roast Nest, rebuilt hierarchy around ROAST NEST → Soft Fried Mix Dryfruit → Soft Roast Mix, and validated an exactly 1080×1080 enriched lifestyle packshot with Harvest Soft Cue. Orchard Soft Stage. callouts; gather-peak-premium-nut-mix left untouched.

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