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Chef Grove Embroidered hoodie

Embroidered hoodie / sweatshirt lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Chef Grove makes embroidered hoodie unmistakable.

Client Chef Grove

Description

Chef Grove is a fictional brand concept for embroidered hoodie / sweatshirt. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Chef Grove makes embroidered hoodie unmistakable.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of embroidered hoodie / sweatshirt under invented brand Chef Grove; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for embroidered hoodie / sweatshirt; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Chef Grove, built original hierarchy for embroidered hoodie / sweatshirt, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Chef Grove makes embroidered hoodie unmistakable.' margin callouts.

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