Product Packaging Design

Coil Peak Soft Cream Matka

Terracotta soft-cream matka with Matka Soft Seal callouts.

Client Coil Peak

Description

Coil Peak is a fictional artisan dairy house for Soft Cream Matka: a redesigned cream terracotta pot with folk lotus bands, gold soft lid, cheese-wedge crest, and COIL PEAK wordmark \u2014 never MatkaCheese identity, QR codes, or barcode nutrition panels as portfolio art. We staged closed + open matka as one set hero on warm wood under soft daylight, then floated cheese wedge, herbs, chili, and wood spreader outside the pack with exterior badges for Matka Soft Seal, Folk Soft Craft, and Cream Soft Scoop so the collection tile reads as terracotta dairy lifestyle theatre, clearly distinct from Husk Sip tea shells and neighbouring packs. Soft dairy language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

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Design storytelling

From brief to designed solution

Ideation concept

Keep terracotta matka soft-cheese energy and gold-lid premium contrast as the concept \u2014 invent Coil Peak with folk bands and Soft Cream Matka hierarchy (never MatkaCheese). Outside the dieline, floating cheese/herb props plus Matka Soft Seal lift into a Colgate-style 1080 lifestyle poster. Soft claims only; strip QR/barcode.

Problem statement

Matka cheese boards often lock real brand names, QR codes, and dual barren panels into portfolio decks. The brief needed an original fictional dairy brand, redesigned soft-cream matka, and a square 1080 enriched lifestyle poster \u2014 without overwriting Husk Sip or parallel neighbours.

Solution

We invented Coil Peak Soft Cream Matka, rebuilt hierarchy around cheese crest \u2192 COIL PEAK \u2192 Soft Cream Matka, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Matka Soft Seal callouts; husk-sip-coco-shell-tea-trio and parallel neighbour slugs left untouched.

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