Product Packaging Design

Frost Pip Soft After Soft Gel

Penguin Soft After display carton and tube with Soft After. Frost Pip. callouts.

Client Frost Pip

Description

Frost Pip is a fictional nursery soft-calm house for Soft After Soft Gel: a redesigned soft-blue display carton with original penguin-head backer and matching soft-blue squeeze tube, original ice-cross leaf crest, FROST PIP wordmark, Soft After Soft Gel hierarchy, and Calms soft skin cue — never tiny remedies, After Bites trademark chrome, or hard insect-bite medical guarantees. We staged carton + tube as hero under cool nursery light, then floated mint, cotton pad, wooden ice tray, chamomile, and droplets outside the packs with exterior badges for Soft Skin Calm, Penguin Soft Display, Natural Soft Gel, and Nursery Soft Cue so the collection tile reads as soft-after lifestyle theatre, clearly distinct from Balmvora SoftBarrier, Salt Soft saline, and Lake Breath aspirators. Soft baby-care packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep penguin-headed after-soothe gel display energy as the concept — invent Frost Pip with Soft After hierarchy and original penguin art (never tiny remedies). Outside the dielines, floating mint props plus Soft After. Frost Pip. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

After-bite gel boards often lock tiny remedies identities or hard medical bite-cure claims. The brief needed an original fictional Soft After gel brand, redesigned penguin display hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Balmvora or Salt Soft neighbours.

Solution

We invented Frost Pip Soft After Soft Gel, rebuilt hierarchy around ice-cross leaf crest to FROST PIP to Soft After Soft Gel across carton and tube, and validated an exactly 1080x1080 enriched lifestyle packshot with Soft After. Frost Pip. callouts; balmvora-softbarrier-healing-ointment and salt-soft-nasal-saline left untouched.

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