Product Packaging Design

Dusk Pip Soft Night Massage Oil

Plum Soft Night massage oil carton and pump with Soft Night. Dusk Pip. callouts.

Client Dusk Pip

Description

Dusk Pip is a fictional bedtime-nursery house for Soft Night Massage Oil: a redesigned deep-plum carton and matching matte plum pump with soft moon-star field, original soft owl crest, DUSK PIP wordmark, Soft Night Massage Oil hierarchy, and Soft Night Calm cue — never Tiny Buds, Sleepy Time trademark chrome, or hard sleep-drug claims. We staged carton + pump as hero under twilight nursery light, then floated felt stars, wooden crescent, cloud fluff, lavender, and oil droplets outside the packs with exterior badges for Night Soft Oil, Owl Soft Calm, Bedtime Soft Ritual, and Quiet Pump Soft so the collection tile reads as soft-night oil lifestyle theatre, clearly distinct from Warm Cloud Soft Touch Oil, Ashwick Warm Herb amber oil, and Moonbond Sleep Soft Mist. Soft baby-care packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep nighttime owl massage-oil carton-and-pump energy as the concept — invent Dusk Pip with Soft Night hierarchy and original owl art (never Tiny Buds). Outside the dielines, floating moon props plus Soft Night. Dusk Pip. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Night baby massage-oil boards often lock Tiny Buds identities or clone sleepy owl packs as-is. The brief needed an original fictional Soft Night oil brand, redesigned plum carton-plus-pump hierarchy, and a square 1080 enriched lifestyle poster — without overwriting warm-cloud-soft-touch-oil, ashwick-warm-herb-baby-oil, or moonbond-sleep-soft-mist.

Solution

We invented Dusk Pip Soft Night Massage Oil, rebuilt hierarchy around owl crest to DUSK PIP to Soft Night Massage Oil across carton and pump, and validated an exactly 1080x1080 enriched lifestyle packshot with Soft Night. Dusk Pip. callouts; warm-cloud-soft-touch-oil and moonbond-sleep-soft-mist left untouched.

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