Press Soft Natural Grape Juice

Play Soft Grape juice bottle with floating grape theatre and Soft Press. Bright Sip Soft. callouts.

Client Press Soft

Description

Press Soft is a fictional soft juice house for Soft Natural Grape: a redesigned clear glass bottle with yellow cap, colorful PRESS SOFT wordmark, Soft Natural hierarchy, and playful soft-hand grape cue — never Petit trademarks, downgraf watermarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bottle as hero on teal light, then floated grapes, leaves, and droplets outside the pack with exterior badges for Soft Natural Grape, Soft Chill Bottle, and Soft Play Label so the collection tile reads as soft press juice lifestyle theatre, clearly distinct from Formora juice ranges, Grove Slice mango chips, and neighbouring beverage packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep playful grape-juice bottle energy, colorful wordmark, and soft hand-grape storytelling as the concept — but invent Press Soft as the brand spine with Soft Natural Grape hierarchy (never Petit lockups). Outside the dieline, floating grape props plus Soft Press. Bright Sip Soft. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Juice boards often lock Petit marks and site watermarks into portfolio decks. The brief needed an original fictional soft press grape juice brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Press Soft Natural Grape Juice, rebuilt hierarchy around colorful mark → PRESS SOFT → Soft Natural Grape → Soft Play Label, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Press. Bright Sip Soft. margin callouts; neighbouring beverage slugs left untouched.

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