Product Packaging Design

Plum Drift Velvet Dawn Can

Moody plum can with Soft Velvet Dawn splash theatre and Soft Ripe Plum · Night Sip Soft callouts.

Client Plum Drift

Description

Plum Drift is a fictional soft night-sip beverage house for Velvet Dawn: a redesigned deep-plum aluminum can with cream wave footing, PLUM DRIFT wordmark, Soft Ripe Plum hierarchy, and night-sip cues — never Naturlist, Naturalist, or third-party soda trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the can as hero on moody plum light with reflective soft glow, then floated whole plums, sage leaves, and soft splash arcs outside the pack with exterior badges for Soft Velvet Dawn, Soft Ripe Plum, and Night Sip Soft so the collection tile reads as soft plum can lifestyle theatre, clearly distinct from Husk Sip coco-shell tea and neighbouring beverage cans. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep velvet-plum can energy, splash theatre, and floating fruit storytelling as the concept — but invent Plum Drift as the brand spine with Velvet Dawn hierarchy (never Naturlist script lockups). Outside the dieline, floating plums plus Soft Velvet Dawn. Soft Ripe Plum. lift the can into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Premium plum beverage can boards often lock Naturlist-style script marks and clone dark-splash renders into portfolio decks. The brief needed an original fictional soft night-sip brand, redesigned can hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Plum Drift Velvet Dawn Can, rebuilt hierarchy around crest → PLUM DRIFT → Velvet Dawn → Soft Ripe Plum, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Velvet Dawn. Night Sip Soft. margin callouts; husk-sip-coco-shell-tea-trio neighbour slug left untouched.

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