Product Packaging Design

Petal Ridge Lotus Soft Bloom

Blooming green tea carton with Bloom Soft Open callouts.

Client Petal Ridge

Description

Petal Ridge is a fictional luxury tea house for Lotus Soft Harmony: a redesigned forest-green origami-petal bloom carton opening to a gold-lid loose-leaf tin with PETAL RIDGE wordmark \u2014 never Aurora identity or wax-seal clones of that mark as portfolio art. We staged open bloom + tin as one set hero on warm wood under soft daylight, then floated tea leaves, gold petal fragments, porcelain cup, and lotus petal outside the packs with exterior badges for Bloom Soft Open, Gold Soft Seal, and Lotus Soft Leaf so the collection tile reads as gift-tea lifestyle theatre, clearly distinct from Husk Sip coco tea and neighbouring packs. Soft tea language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep blooming origami tea outer + gold-lid tin energy as the concept \u2014 invent Petal Ridge with leaf crest and Lotus Soft Harmony hierarchy (never Aurora). Outside the dieline, floating leaf/cup props plus Bloom Soft Open lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Luxury bloom tea boards often lock Aurora-style wordmarks into dual barren panels. The brief needed an original fictional tea brand without -ora endings, redesigned bloom set, and a square 1080 enriched lifestyle poster \u2014 without overwriting Husk Sip, Bloom Soft neighbours, or parallel packs.

Solution

We invented Petal Ridge Lotus Soft Harmony, rebuilt hierarchy around leaf crest \u2192 PETAL RIDGE \u2192 Lotus Soft Harmony \u2192 Bloom Soft Open, and validated an exactly 1080\u00d71080 enriched lifestyle packshot; husk-sip-coco-shell-tea-trio and parallel neighbour slugs left untouched.

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