Product Packaging Design

Heat Soft Chili Powder Jar

Soft Chili Powder jar with floating pepper theatre and Soft Heat. Soft Spice. callouts.

Client Heat Soft

Description

Heat Soft is a fictional soft spice house for Soft Chili Powder: a redesigned clear glass jar with silver lid, matte white Soft Powdered Chili Soft Pepper label, original HEAT SOFT wordmark, Soft 300g Soft Pure Pepper hierarchy — never GROW It Green lockups, website chrome, phones, emails, QR codes, or ORDER NOW bars. We staged the jar as hero on reflective warm stone under deep red light, then floated whole chilies and powder bursts outside the pack with exterior badges for Soft Pure Chili, Soft Glass Jar, and Soft Daily Cook so the collection tile reads as soft chili powder lifestyle theatre, clearly distinct from parallel spice and grocery packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep tall chili powder jar energy, floating pepper dust theatre, and soft spice storytelling as the concept — invent Heat Soft (never GROW It Green). Outside the dieline, floating chilies plus Soft Heat. Soft Spice. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Chili spice boards often lock GROW It Green marks and website footers into portfolio decks. The brief needed an original fictional soft chili powder brand, redesigned jar hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Heat Soft Chili Powder Jar, rebuilt hierarchy around HEAT SOFT → Soft Powdered Chili Soft Pepper → Soft 300g, and validated an exactly 1080×1080 enriched lifestyle packshot without website identity.

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