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Product Packaging Design

Pulse Grape Soft Midnight Can

Pulse Grape Soft Midnight Can

Purple midnight grape can with Soft Night Grape headline and Soft Midnight Soft Chill · Soft Zero Soft Sugar callouts.

Client Pulse Grape

Description

Pulse Grape is a fictional soft after-dark energy house for Soft Midnight Grape: a redesigned purple aluminum can with PULSE GRAPE wordmark, Soft After Soft Dark Soft Energy hierarchy, and Soft Zero Soft Sugar cues — never Zestra trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the condensing can as hero on purple vignette light with soft splash and ice, then floated grapes and leaves outside the pack with exterior badges for Soft Night Grape, Soft Midnight Soft Chill, and Soft Pulse Soft Lift so the collection tile reads as soft grape energy lifestyle theatre, clearly distinct from Bolt Berry blueberry energy and neighbouring cans. Soft claims only.

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Design storytelling

From brief to designed solution

Keep midnight grape energy-can splash theatre as the concept — but invent Pulse Grape as the brand spine with Soft Midnight Grape hierarchy (never Zestra Elite lockups). Outside the dieline, floating grapes plus Soft Night Grape. Soft Zero Soft Sugar. lift the can into a Colgate-style enriched 1080 lifestyle poster.

Grape energy boards often lock Zestra identity and clone purple condensation splash photography into portfolio decks. The brief needed an original fictional soft pulse brand, redesigned can hierarchy, and a square 1080 enriched lifestyle poster distinct from Bolt Berry.

We invented Pulse Grape Soft Midnight Can, rebuilt hierarchy around crest → PULSE GRAPE → Soft Midnight Soft Grape → Soft After Soft Dark Soft Energy, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Night Grape. Soft Pulse Soft Lift. margin callouts; bolt-berry-soft-energy-can neighbour slug left untouched.

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