Timber Scoop Vanilla Caramel Log

Bark log creamery tub with Bark Soft Pint callouts.

Client Timber Scoop

Description

Timber Scoop is a fictional artisan creamery house for Vanilla Bean & Caramel Soft Log: a redesigned bark-textured cylindrical tub with wood-ring lids, gold pine crest, TIMBER SCOOP wordmark, and caramel-swirl hierarchy \u2014 never Frostwood Creamery identity, QR codes, or barcode nutrition stickers as portfolio art. We staged closed + open tub as one set hero on a warm cabin table under soft daylight, then floated vanilla beans, caramel strands, pine cone, and wood spoon outside the packs with exterior badges for Bark Soft Pint, Cabin Soft Scoop, and Vanilla Soft Swirl so the collection tile reads as forest-dessert lifestyle theatre, clearly distinct from Palm Ridge takeaway bowls and neighbouring packs. Soft dessert language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep bark-log ice cream tub energy and open-scoop caramel storytelling as the concept \u2014 invent Timber Scoop with pine crest and Vanilla Soft Swirl hierarchy (never Frostwood). Outside the dieline, floating vanilla/caramel props plus Bark Soft Pint lift into a Colgate-style 1080 lifestyle poster. Soft claims only; strip QR.

Problem statement

Log creamery boards often lock real Frostwood names, QR codes, and two-panel barren studio crops into portfolio decks. The brief needed an original fictional creamery brand, redesigned bark tub set, and a square 1080 enriched lifestyle poster \u2014 without overwriting Palm Ridge or parallel neighbours.

Solution

We invented Timber Scoop Vanilla Bean & Caramel Soft Log, rebuilt hierarchy around pine crest \u2192 TIMBER SCOOP \u2192 Vanilla Soft Swirl, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Bark Soft Pint callouts and no QR; palm-ridge-coco-takeaway-bowl and parallel neighbour slugs left untouched.

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