Product Packaging Design

Moon Quill Night Soft Care Set

Lavender night gift set with Soft Night. Moon Calm. callouts.

Client Moon Quill

Description

Moon Quill is a fictional bedtime baby-care house for Night Soft Care Set: a redesigned soft lavender gift carton with watercolor crescent moon and clouds, plus four white gold-accent companions \u2014 soft detangler, bath milk, conditioner tube, and body cream jar \u2014 with MOON QUILL wordmark and lavender soft ritual cues \u2014 never SheaMoisture, Manuka trademark chrome, or milestone-blanket contact bars as client identity. We staged carton + products as one set hero, then floated dried lavender, soft blanket fold, wooden star, and chamomile outside the packs with exterior badges for Night Soft Four, Lavender Soft Ritual, and Gift Soft Nest so the collection tile reads as moon-calm lifestyle theatre, clearly distinct from Velvet Oat Calm Night duo, First Bay arrival set, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep nighttime baby gift-set energy, moon-and-cloud board art, and lavender soft ritual storytelling as the concept \u2014 but invent Moon Quill as the brand spine with Night Soft hierarchy and original moon theatre (never SheaMoisture lockups). Outside the dielines, floating lavender props plus Soft Night. Moon Calm. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Nighttime baby gift boards often keep real shea-brand names or sit as bare white cutouts. The brief needed an original fictional night soft set, redesigned carton-plus-four hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Velvet Oat, First Bay, or parallel neighbours.

Solution

We invented Moon Quill Night Soft Care Set, rebuilt hierarchy around moon theatre \u2192 MOON QUILL \u2192 Night Soft Care \u2192 four soft companions, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Night. Moon Calm. callouts; velvet-oat-calm-night-soft-duo and parallel neighbour slugs left untouched.

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