Mellow Tub Soft 2-in-1 Wash

Mint-blue bath-tray 2-in-1 wash with Soft Bath. Tiny Tub. callouts.

Client Mellow Tub

Description

Mellow Tub is a fictional nursery bath house for Soft Baby 2-in-1 Wash: a redesigned squat pale mint-blue matte pump, original whale doodle, MELLOW TUB wordmark, SENSITIVE Soft hierarchy, and 500 ml footing \u2014 never Babience, Korean contact chrome, or fabric-softener trademark identity. We staged the bottle on waffle towel over a wooden bath tray above soft water, then floated rubber duck, sea sponge, water droplets, and eucalyptus outside the pack with exterior badges for Tear-Soft 2-in-1, Sensitive Soft Foam, and 500 ml Soft Pump so the collection tile reads as bath-tray lifestyle theatre, clearly distinct from Goldfinch Soft wash, Capdew scalp wash, Tubtide, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, Korean contact handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep squat soft 2-in-1 wash energy, bath-tray over water theatre, and sensitive soft foam storytelling as the concept \u2014 but invent Mellow Tub as the brand spine with Soft 2-in-1 hierarchy and an original whale doodle (never Babience elephant lockups). Outside the dieline, floating duck/sponge props plus Soft Bath. Tiny Tub. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Korean baby wash posters often leave real brand names and social handles in portfolio decks. The brief needed an original fictional soft 2-in-1 brand, redesigned mint pump hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Goldfinch Soft, Capdew, or parallel neighbours.

Solution

We invented Mellow Tub Soft Baby 2-in-1 Wash, rebuilt hierarchy around whale doodle \u2192 MELLOW TUB \u2192 Sensitive Soft \u2192 Baby 2-in-1 Wash \u2192 500 ml, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Bath. Tiny Tub. callouts; goldfinch-soft-sensitive-wash and parallel neighbour slugs left untouched.

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