Product Packaging Design

Goldfinch Soft Sensitive Soft Wash

Large pear soft wash pump with Soft Start. Gentle Wash. callouts.

Client Goldfinch Soft

Description

Goldfinch Soft is a fictional baby bath house for Sensitive Soft Hypo Wash: a redesigned white pear soft pump bottle with soft-gold pump, original watercolor finch pair, GOLDFINCH SOFT wordmark, coconut soft \u00b7 oatmeal soft cues, and 34 fl oz footing \u2014 never Baby Dove, Johnson\u2019s, or melanin-claim chrome as portfolio identity. We staged the bottle on a yellow towel lifestyle stage, then floated a rubber duck in a tiny ring, white and yellow feathers, and calendula outside the pack with exterior badges for Tear-Soft Foam, Sensitive Soft Daily, and Big Soft Bottle so the collection tile reads as soft-wash lifestyle theatre, clearly distinct from Mellow Tub 2-in-1 wash, Velvet Oat, Plush Drop, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep large soft wash pump energy, yellow bath-towel theatre, and sensitive soft-clean storytelling as the concept \u2014 but invent Goldfinch Soft as the brand spine with Sensitive Soft hierarchy and original finch art (never Dove bird lockups). Outside the dieline, floating duck/feather props plus Soft Start. Gentle Wash. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Sensitive baby wash posters often keep real pharmacy brand names or sit as bare white cutouts. The brief needed an original fictional soft-wash brand, redesigned pear-bottle hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Mellow Tub, Velvet Oat, or parallel neighbours.

Solution

We invented Goldfinch Soft Sensitive Soft Hypo Wash, rebuilt hierarchy around finch pair \u2192 GOLDFINCH SOFT \u2192 Sensitive Soft Hypo Wash \u2192 coconut/oatmeal soft \u2192 34 fl oz, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Start. Gentle Wash. callouts; mellow-tub-soft-2in1-wash and parallel neighbour slugs left untouched.

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