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Spa Stage Rain poncho pack

Rain poncho pack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Rain poncho pack with real shelf pull.

Client Spa Stage

Description

Spa Stage is a fictional brand concept for rain poncho pack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Rain poncho pack with real shelf pull.'. No real trademarks or watermarks.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of rain poncho pack under invented brand Spa Stage; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for rain poncho pack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Spa Stage, built original hierarchy for rain poncho pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Rain poncho pack with real shelf pull.' margin callouts.

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