Print Media
Mercy Line Clinic Campus Wayfinding Master
Hospital clinic campus wayfinding master plan board — exterior monument + ward corridor + room plates — with inset tiles lifestyle poster system board with inset touchpoint tiles and exterior callout: Care Finds Every Door.
Client Mercy Line
Description
Mercy Line is a fictional brand-system concept for hospital clinic campus wayfinding master plan board — exterior monument + ward corridor + room plates — with inset tiles lifestyle poster. The hero stages the primary architectural scene with inset detail tiles of exterior monument sign, ward color band, room ID plate, floating department color chip, corridor arrow plaque, patient room number plate, campus map card, and exterior typography 'Care Finds Every Door.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only whole-building identity plan under invented brand Mercy Line; multi-touchpoint lifestyle poster theatre (inside + outside), not a single sign crop.
Problem statement
Portfolio coverage lacked a dedicated hero for hospital clinic campus wayfinding master plan board — exterior monument + ward corridor + room plates — with inset tiles lifestyle poster; briefs needed an original fictional campus brand and a square system poster that proves branding lands across many places.
Solution
We invented Mercy Line, mapped a multi-location brand plan for hospital clinic campus wayfinding master plan board — exterior monument + ward corridor + room plates — with inset tiles lifestyle poster, and shipped an exactly 1080×1080 enriched lifestyle poster with inset touchpoint tiles and 'Care Finds Every Door.' margin callouts.
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