Curve Soft Grip Ros\u00e9

Ergonomic soft-grip ros\u00e9 bottle with Grip Soft Hold callouts.

Client Curve Soft

Description

Curve Soft is a fictional wine house for Soft Grip Rosa: a redesigned frosted coral-pink bottle with five-finger soft-grip molding, contour label, CURVE SOFT wordmark, and silver soft capsule \u2014 never Dil\u00e9 or D\u00b7Rosa identity as portfolio art. We staged the bottle as hero on a soft garden picnic table under daylight, then floated rose petals, condensation, glass, and grapes outside the pack with exterior badges for Grip Soft Hold, Frost Soft Glow, and Rosa Soft Pour so the collection tile reads as tactile wine lifestyle theatre, clearly distinct from Heart Trail gift cartons and neighbouring packs. Soft wine language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep ergonomic grip ros\u00e9 bottle energy as the concept \u2014 invent Curve Soft with Soft Grip Rosa hierarchy (never Dil\u00e9). Outside the dieline, floating petal/glass props plus Grip Soft Hold lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Ergonomic wine boards often lock Dil\u00e9 trademarks into barren white bottle crops. The brief needed an original fictional wine brand, redesigned soft-grip bottle, and a square 1080 enriched lifestyle poster \u2014 without overwriting Heart Trail or parallel neighbours.

Solution

We invented Curve Soft Soft Grip Rosa, rebuilt hierarchy around CURVE SOFT \u2192 Soft Grip Rosa \u2192 Grip Soft Hold, and validated an exactly 1080\u00d71080 enriched lifestyle packshot; heart-trail-soft-wine-box and parallel neighbour slugs left untouched.

Keep browsing