Product Packaging Design

Blush Peak Soft Grapefruit Can

Pastel pink grapefruit tonic can with Soft Pink Chill headline and Soft Cloudy Soft Sip · Soft Grapefruit Soft Zest callouts.

Client Blush Peak

Description

Blush Peak is a fictional soft citrus tonic house for Soft Cloudy Pink Grapefruit Tonic: a redesigned matte pastel-pink aluminum can with BLUSH PEAK wordmark, Soft Low Sugar Soft Chill hierarchy, and Soft Cloudy Soft Sip cues — never Hey trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the condensing can as hero on magenta-pink light, then floated pink grapefruit slices outside the pack with exterior badges for Soft Pink Chill, Soft Cloudy Soft Sip, and Soft Grapefruit Soft Zest so the collection tile reads as soft tonic lifestyle theatre, clearly distinct from Plum Drift and Bright Pulp beverage neighbours. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep pastel pink tonic can energy and grapefruit slice theatre as the concept — but invent Blush Peak as the brand spine with Soft Cloudy Pink Grapefruit hierarchy (never Hey serif lockups). Outside the dieline, floating citrus plus Soft Pink Chill. Soft Bold Soft Cool. lift the can into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Pink tonic can boards often lock Hey brand identity and clone magenta flatlay photography into portfolio decks. The brief needed an original fictional soft blush brand, redesigned can hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Blush Peak Soft Grapefruit Can, rebuilt hierarchy around crest → BLUSH PEAK → Soft Cloudy Pink Grapefruit Tonic → Soft Low Sugar Soft Chill, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Pink Chill. Soft Grapefruit Soft Zest. margin callouts; plum-drift-velvet-dawn-can neighbour slug left untouched.

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