Product Packaging Design
Air Slice Freeze Dried Fruit
Tropical freeze-dried fruit cartons with Bowl Soft Chips callouts.
Client Air Slice
Description
Air Slice is a fictional freeze-dried snack house for Soft Freeze Fruit: a redesigned five-SKU white carton ladder — Mango, Dragon Fruit, Soft Durian, Jackfruit, Mangosteen — with fruit-coded accents, AIR SLICE crest, bowl-of-chips photography, and Soft 100% Fruit cues — never Durian Papa, flag badges, or Chinese marketplace lockups as client identity. We staged the carton family as hero on warm stone, then floated tropical fruit and chips outside the packs with exterior badges for Carton Soft Ladder, Bowl Soft Chips, and Tropical Soft Cue so the collection tile reads as soft freeze-fruit lifestyle theatre. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep colorful freeze-dried fruit carton ladder energy as the concept — invent Air Slice with Soft Freeze Fruit hierarchy (never Durian Papa). Outside the dielines, floating tropical props plus Carton Soft Ladder. Soft claims only.
Problem statement
Freeze-dried fruit boards often clone Durian Papa carton grids into barren gray flats. The brief needed an original fictional brand, redesigned SKU ladder, and a square 1080 enriched lifestyle poster.
Solution
We invented Air Slice, rebuilt hierarchy around AIR SLICE → FREEZE DRIED Soft Fruit → flavor → 50g, and validated an exactly 1080×1080 enriched lifestyle packshot with Bowl Soft Chips. Tropical Soft Cue. callouts; neighbouring dryfruit packs left untouched.
Keep browsing
Explore other categories
Swipe through more selections from other categories and industries — open anything that fits your next brief.
Other category
Stationery Design
Other category
Custom Design
Industry pick
FMCG
Industry pick
