Product Packaging Design

Chill Soft Cold Tea Trio

Soft Cold Tea cans with floating fruit-tea theatre and Soft Chill. Cold Tea Soft. callouts.

Client Chill Soft

Description

Chill Soft is a fictional soft cold-tea house for Soft Lemon Soft Mango-Apricot Soft Orange-Peach: redesigned matte white cans with oval botanical labels, CHILL SOFT wordmark, Soft Cold Tea hierarchy, Soft Sip Soft Chill Soft Can cues — never Koicha trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the three cans as hero on soft green light, then floated fruit and tea leaves outside the packs with exterior badges for Soft Oval Label, Soft Fruit Three, and Soft Can Set so the collection tile reads as soft chill tea lifestyle theatre, clearly distinct from Gold Trunk tea cartons and neighbouring beverage packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging Coffee & Tea FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep minimal cold-tea can energy, botanical oval labels, and Soft Chill storytelling as the concept — but invent Chill Soft as the brand spine (never Koicha lockups). Outside the dielines, floating fruit-tea props plus Soft Chill. Cold Tea Soft. lift the trio into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Iced tea boards often lock Koicha marks into portfolio decks. The brief needed an original fictional soft chill cold-tea brand, redesigned can hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Chill Soft Cold Tea Trio, rebuilt hierarchy around oval label → CHILL SOFT → Soft Cold Tea flavors → Soft Can Set, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Chill. Cold Tea Soft. margin callouts; gold-trunk-estate-leaf-tea neighbour slug left untouched.

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