Product Packaging Design

Mitt Soft Paw Sip Duo

Paw soft cup sleeves with Soft Joy Carry callouts.

Client Mitt Soft

Description

Mitt Soft is a fictional cafe beverage house for Soft Sip Cups: redesigned clear iced tea cups with matte paw soft sleeves, original hooded soft mascot, MITT SOFT wordmark, and Soft Joy carry bag \u2014 never HEYTEA identity or Chinese calligraphic clones as portfolio art. We staged cups + bag as one set hero on a soft cafe surface under daylight, then floated mitt clip, mint, pearls, and straw outside the packs with exterior badges for Paw Soft Sleeve, Soft Joy Carry, and Cafe Soft Chill so the collection tile reads as kawaii cafe lifestyle theatre, clearly distinct from Tri Peak cans and neighbouring packs. Soft cafe language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep 3D paw cup-sleeve collectible energy as the concept \u2014 invent Mitt Soft with Soft Sip / Soft Joy hierarchy (never HEYTEA). Outside the dieline, floating mitt/mint props plus Paw Soft Sleeve lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Paw-sleeve cafe boards often lock HEYTEA trademarks into barren grey crops. The brief needed an original fictional cafe brand, redesigned soft paw duo, and a square 1080 enriched lifestyle poster \u2014 without overwriting Tri Peak or parallel neighbours.

Solution

We invented Mitt Soft Soft Sip Cups, rebuilt hierarchy around mitt mascot \u2192 MITT SOFT \u2192 Soft Sip \u2192 Paw Soft Sleeve, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with no HEYTEA identity; tri-peak-honeydew-mango-cans and parallel neighbour slugs left untouched.

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