Product Packaging Design
Plinthora Fruit Disc & Gable Juice Duo
Fruit-slice orb packs on pastel pedestals plus candy-stripe gable cartons with floating orchard props and Sip the Slice. callouts.
Client Plinthora
Description
Plinthora is a fictional kids fruit-juice house built as a redesigned dual-format brand system: thick fruit-slice orb packs (Watermelon Wedge, Kiwi Ring, Citrus Disc) staged on soft pastel pedestals with matching solid straws, plus a four-SKU gable-top carton lineup (Watermelon, Kiwi, Lemon, Orange) with cream faces, vertical plinthora wordmarks, leaf-in-circle mark, minimal side fruit graphics, and candy-stripe paper straws — never FruttSip identity. We staged floating watermelon halves, kiwi halves, lemon, orange, mint, and juice droplets outside the full set with margin badges for Real Fruit Fun, Orb Pack Play, Gable Sip Line, and Kids-First Juice so the collection tile reads as playful pedestal-and-gable juice theatre, clearly distinct from Formora sculptural fruit bottles, Pressora cold-pressed mini bottles, Sipmora jelly-sip pouches, Squeezora freezer smoothie pops, Zelvora sparkling cans, and Vibora kombucha prism neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep fruit-forward kids-juice energy, sculptural disc packs on pastel pedestals, color-coded gable cartons with striped straws, warm peach studio atmosphere, and dual-format brand storytelling as the concept — but invent Plinthora as the brand spine with leaf-in-circle mark and rewritten Watermelon Wedge / Kiwi Ring / Citrus Disc orb hierarchy plus Melon / Kiwi / Lemon / Orange gable line (never FruttSip). Outside the dielines, floating real fruit props plus exterior headline Sip the Slice. lift the full dual-format set into a Colgate-style enriched 1080 lifestyle poster without third-party juice trademarks or studio watermarks.
Problem statement
Kids fruit-juice boards often lock real brand names (FruttSip), cloned disc-on-pedestal plus gable dual concepts, and barren pack-only crops into portfolio decks. The brief needed an original fictional kids juice brand, redesigned orb-pack-plus-gable dual system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating fruit props and external typography — distinct from character pouches, cold-pressed bottle trios, jelly sip pouches, sculptural fruit-form bottles, and neighbouring beverage packaging slugs shipping in parallel.
Solution
We invented Plinthora, rebuilt hierarchy around leaf-in-circle → plinthora → Kids Fruit Juice → orb SKUs / gable SKUs → candy-stripe sip ritual, and validated an exactly 1080×1080 enriched lifestyle packshot: full dual-format set as hero, floating orchard props, and Sip the Slice. margin callouts outside the dielines. Packaging and food-beverage/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no FruttSip identity or watermark text; Formora, Pressora, Sipmora, Squeezora, Zelvora, and Vibora parallel slugs untouched.
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