Product Packaging Design
Capsova Perfume Capsule Softener Trio
Three contoured softener bottles with metallic measure caps, floating towel–petal theatre, and Soft Scent. Capsule Soft. callouts.
Client Capsova
Description
Capsova is a fictional laundry-care house for a three-SKU concentrated fabric softener lineup: Runway (purple tulip), Gentle (sky-blue feather), and Bloom (pink orchid) in contoured PET bottles with silver metallic measuring-cup caps. We redesigned CAPSOVA hierarchy with script scent lines, Concentrated Softener with perfume microcapsule pearl strips, 60 washes badges, and Skin-Kind Tested seals — never Sailor Viking brush-script identity — then staged the full set on bright laundry-day light with floating white towels, wooden pegs, feathers, tulip and orchid petals, and glitter capsule spheres outside the packs plus margin badges for Soft Scent. Capsule Soft., Perfume Microcapsules, 60 Washes Trio, Runway · Gentle · Bloom, and Skin-Kind Concentrated Softener so the collection tile reads as perfume-capsule laundry theatre, clearly distinct from Softelle dryer sheets, Softmira Free & Clear cleaner trios, Mosslyn botanical wood-cap lines, Laventora laundry powder bags, Quellora fabric-air mist refills, and Breevora linen air mist neighbours shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep concentrated softener bottle-trio energy, contoured waist bottles with metallic measuring-cup caps, floral/feather scent coding, 60-wash and perfume-microcapsule cues, and towels-plus-laundry-line lifestyle staging as the concept — but invent Capsova as the brand spine with Runway / Gentle / Bloom hierarchy (never Sailor Viking or Fashion/Sensitive/Beauty clone lockups). Outside the dielines, floating towel/feather/floral props plus exterior headline Soft Scent. Capsule Soft. lift the full trio into a Colgate-style enriched 1080 lifestyle poster without third-party laundry trademarks or studio watermarks.
Problem statement
Concentrated fabric softener boards often lock real brand names (Sailor Viking), cloned tulip/feather/orchid bottle art, and barren three-bottle crops into portfolio decks. The brief needed an original fictional perfume-capsule softener brand, redesigned contoured bottle trio treating the full set as hero, and a square 1080 enriched lifestyle poster with floating laundry props and external typography — independent from Softelle dryer sheets, Softmira sensitive cleaners, Mosslyn Living Green–concept botanical lines, Laventora Königliche-concept laundry powder, and other household laundry parallel slugs shipping alongside.
Solution
We invented Capsova, rebuilt hierarchy around CAPSOVA → Runway / Gentle / Bloom → Concentrated Softener → perfume microcapsules → 60 washes → Skin-Kind Tested, and validated an exactly 1080×1080 enriched lifestyle packshot: full three-bottle set as hero, floating towel/feather/petal/capsule props, and Soft Scent. Capsule Soft. margin callouts outside the dielines. Packaging and FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Sailor Viking identity or watermark text; Softelle, Softmira, Mosslyn, Laventora, Quellora, and Breevora parallel slugs untouched.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.