Product Packaging Design
Laventora Lavender Laundry Powder
Pink-to-lavender stand-up powder bag with floating meadow props and Field Fresh. Soft Clean. callouts.
Client Laventora
Description
Laventora is a fictional home-care brand for a redesigned large stand-up laundry powder bag (~6 kg / ~80 washes energy). We invented a blush-to-lavender face with lavender-field photography, an original lavender-wreath LAVENTORA lockup (never a royal crown clone), CARE BAG PACK / Limited Craft Edition hierarchy, Oxygen Lift Stain Care claim, Provence Field Universal scent pill, Zeolite-Free Formula / Active Oxygen Clean footers, and front-load / top-load wash icons — then staged floating lavender sprigs, linen stack, wooden peg, powder scoop with purple crystals, bubbles, and dew outside the bag with margin badges for Field Fresh. Soft Clean., Zeolite-Free, Oxygen Lift, 80 Wash Bag, and Handle Pack Ease so the collection tile reads as premium lavender laundry-day theatre, clearly distinct from Königliche Wäsche / KOMFORTABEL PACKUNG reference identity, Softmira Free & Clear laundry liquid trios, Mosslyn botanical laundry liquid sets, Softelle dryer sheets, Tinora baby detergent, Laventra rim toilet cleaner, Quellora fabric mists, Vinora soft wipes, and other household parallel neighbours shipping alongside.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep large handled stand-up powder-bag energy, pink-to-lavender field photography, ornate central emblem, stain/oxygen/zeolite-free claims, and washer-type icons as the concept — but invent Laventora as the brand spine with lavender-wreath mark and English Care Bag Pack / Provence Field Universal hierarchy (never Königliche Wäsche, KOMFORTABEL PACKUNG, or Deutsche Qualität #1 as authentic certification). Outside the dieline, floating lavender/linen/scoop props plus exterior headline Field Fresh. Soft Clean. lift a single powder bag into a Colgate-style enriched 1080 lifestyle poster without third-party laundry trademarks or studio watermarks.
Problem statement
Premium lavender laundry-powder boards often lock real brand names (Königliche Wäsche), cloned crown emblems and Deutsche Qualität seals, and barren bag-on-white crops into portfolio decks. The brief needed an original fictional powder brand, redesigned pink/white/purple handled stand-up bag hierarchy, and a square 1080 enriched lifestyle poster with floating lavender props and external typography — independent from Living Green–concept botanical laundry liquids, sensitive-home Free & Clear trios, Clean Cult–concept refillables, Softelle dryer sheets, Laventra toilet cleaner, and other household parallel slugs shipping alongside.
Solution
We invented Laventora, rebuilt hierarchy around lavender-wreath → LAVENTORA → Laundry Powder → Oxygen Lift Stain Care → Provence Field Universal → Zeolite-Free / Active Oxygen → ~80 washes + washer icons, and validated an exactly 1080×1080 enriched lifestyle packshot: hero powder bag as center, floating meadow/laundry props, and Field Fresh. Soft Clean. margin callouts outside the dieline. Packaging, FMCG, and home-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Königliche Wäsche identity, no Deutsche Qualität #1 seal, and no watermark text; Mosslyn, Softmira, Softelle, Tinora, Laventra, Quellora, Vinora, and other household parallel slugs untouched.
More proof
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