CHAMP Arc Foam Tower

SKU PXRT-4590

Kids foamy handwash soft-square foam tower lifestyle poster with floating soft white foam dollop, disc pump sample, towel fold, clay chip and exterior callouts: Foam Soft. Tower Arc. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Arc Soft is a second original packaging system for fictional CHAMP covering CHAMP Arc Foam Tower: tall soft-square bone foam tower with flat terracotta disc foam pump — no duck head pump, with solid indigo CHAMP wordmark, terracotta arc crest, ARC SOFT subline, geometric dew-dot icons, and matte clay/charcoal closures — never HiPP, Hipp, Babysanft, animal-character bottles, lime caps, heart-leaf trees, or the first mint/rainbow CHAMP batch look. We staged the pack as hero, then floated soft white foam dollop, disc pump sample, towel fold, clay chip outside the dieline with exterior badges for Foam Tower Soft, Disc Foam Pump, Kids Hand Soft. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Take only the product category from organic baby-care references — invent CHAMP Arc Soft hierarchy (indigo mark + terracotta arc + bone packs) and original form language for tall soft-square bone foam tower with flat terracotta disc foam pump — no duck head pump. Outside the dieline, floating props plus exterior Foam Soft. Tower Arc. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Reference-led baby-care boards often clone HiPP pack shapes, mint/lime chrome, and animal bottles. The brief needed a second original CHAMP system with redesigned Kids foamy handwash soft-square foam tower forms and square 1080 enriched posters — without overwriting the first live CHAMP batch or neighbouring baby slugs.

Solution

We invented CHAMP Arc Soft, rebuilt hierarchy around indigo CHAMP → ARC SOFT → Kids foamy handwash soft-square foam tower, and validated an exactly 1080×1080 enriched lifestyle packshot with floating soft white foam dollop, disc pump sample, towel fold, clay chip and Foam Soft. Tower Arc. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Artwork forced to 1080×1080 with no third-party trademarks; first-batch champ-* neighbour slugs left untouched.

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