Fly Soft Choco Bite Cookies

Sky Soft Choco sandwich pouch with floating cookie theatre and Soft Fly. Choco Bite Soft. callouts.

Client Fly Soft

Description

Fly Soft is a fictional soft sky-snack house for Soft Choco Bite Cookies: a redesigned tall pouch with playful skydiver mouth-window revealing chocolate sandwich cookies, FLY SOFT wordmark, Soft Just Fly Soft Ten Pack Soft Heart Full cues — never TEN GOO trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the pouch as hero on orange-sky light, then floated cookies and soft parachute shapes outside the pack with exterior badges for Soft Mouth Window, Soft Choco Sandwich, and Soft Sky Snack so the collection tile reads as soft fly cookie lifestyle theatre, clearly distinct from Crisp Nest hex cookies and neighbouring snack packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep skydiver mouth-window cookie pouch energy and soft adventure storytelling as the concept — but invent Fly Soft as the brand spine with Soft Choco Bite hierarchy (never TEN GOO lockups). Outside the dieline, floating cookie props plus Soft Fly. Choco Bite Soft. lift the pouch into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Character cookie boards often lock TEN GOO marks and clone mouth-window art into portfolio decks. The brief needed an original fictional soft fly cookie brand, redesigned pouch hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Fly Soft Choco Bite Cookies, rebuilt hierarchy around skydiver mouth → FLY SOFT → Soft Choco Bite → Soft Mouth Window, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Fly. Choco Bite Soft. margin callouts; crisp-nest-citrus-hex-cookies neighbour slug left untouched.

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