Product Packaging Design

Ink Hill Landscape Tea Pouches

Kraft stand-up tea pouch family with calm landscape panel system.

Client Ink Hill

Description

Ink Hill is a fictional highland tea house for a redesigned kraft stand-up pouch family: fold-over seals, landscape mountain panels in sage-mist tones, Soft Steep hierarchy, and LATIN-only brand type — never third-party Chinese tea marks or cloned East-Asian calligraphy packs. We staged three pouches as the hero set, then floated dried green leaves, bamboo scoop, and ceramic cup cues outside the packs with margin badges for Flat-Bottom Craft, Landscape Panel, Soft Tear Notch, and Highland Steep. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Kraft / sustainable look Brand suite Mockup presentation Wellness Packaging Coffee & Tea FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep kraft stand-up pouch + misty landscape illustration energy as the concept — invent Ink Hill with Highland Green Tea hierarchy and an original leaf stamp. Outside the dielines, floating tea props plus Highland mist, kraft quiet. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Tea pouch boards often lock foreign-script clones or barren kraft cutouts. The brief needed an original fictional highland tea brand, redesigned pouch hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Ink Hill, rebuilt hierarchy around leaf stamp → INK HILL → Highland Green Tea → Soft Steep · 100g, and validated an exactly 1080×1080 enriched lifestyle packshot with Highland mist, kraft quiet. callouts; neighbouring packs left untouched.

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