Product Packaging Design

Table Roast Share Latte Duo

Multi-serve latte bottle duo with kraft-bag theatre and exterior share-the-pour callouts.

Client Table Roast

Description

Table Roast is a fictional multi-serve iced latte house for two clear liter bottles — brown Creamy Vanilla Latte and terracotta Classic Caramel Macchiato — with TABLE ROAST cup-leaf crest and Serves 4–5 cups cues — never Starbucks siren chrome. We staged the duo as hero on light wood with a kraft share bag behind, then floated coffee beans, vanilla pod, caramel ribbon, and ice outside the bottles with exterior badges for Share the pour, Two soft fills, Multi-cup ready, and Home roast ritual so the collection tile reads as casual home-coffee lifestyle theatre, clearly distinct from Silo Cream iced cans and Amber Sip protein lattes. Soft beverage packaging language only — no phones, emails, URLs, QR codes, date stamps, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Beverage Coffee Rtd Coffee & Tea FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep multi-serve latte bottle duo energy, color-coded wraps, and kraft bag context as the concept — invent Table Roast with cup-leaf crest (never Starbucks). Outside the bottles, floating bean props plus Share the pour. Table Roast. lift the set into a Colgate-style 1080 lifestyle poster.

Problem statement

Multi-serve coffee boards often lock Starbucks identities as-is. The brief needed an original fictional share-latte duo, redesigned marks, and a square 1080 enriched lifestyle poster — without overwriting silo-cream-iced-latte-can or amber-sip-golden-protein-latte.

Solution

We invented Table Roast Share Latte Duo, rebuilt hierarchy around TABLE ROAST across vanilla brown and caramel terracotta wraps, and validated an exactly 1080x1080 enriched lifestyle packshot with Share the pour callouts; silo-cream and amber-sip left untouched.

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