Product Packaging Design
Soot Steep Black Tea Tin
Matte black tea tin with gold botanical theatre and exterior black-gold callouts.
Client Soot Steep
Description
Soot Steep is a fictional premium tea house for a tall matte black cylindrical tin with SOOT STEEP hex crest, PREMIUM BLACK TEA hierarchy, and gold botanical line art — never T& Tea Co. trademark chrome. We staged the tin as hero on a dark reflective surface under moody light, then floated loose black tea leaves, gold spoon, and dried botanicals outside the pack with exterior badges for Black gold steep, Matte tin ritual, Gold botanical foil, and Premium night tea so the collection tile reads as dark luxury lifestyle theatre, clearly distinct from Silent Harvest green tea sets and Thicket Sip fruit teas. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep matte black premium tea tin energy, gold foil botanicals, and moody studio as the concept — invent Soot Steep with hex crest (never T& Tea Co.). Outside the dieline, floating leaves plus Black gold steep. Soot Steep. lift the tin into a Colgate-style 1080 lifestyle poster.
Problem statement
Black tea tin boards often lock generic Tea Co. identities as-is. The brief needed an original fictional black tea tin, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting silent-harvest-green-tea-set or thicket-sip-forest-fruit-tea.
Solution
We invented Soot Steep Black Tea Tin, rebuilt hierarchy around SOOT STEEP to PREMIUM BLACK TEA with gold botanicals, and validated an exactly 1080x1080 enriched lifestyle packshot with Black gold steep callouts; silent-harvest and thicket-sip left untouched.
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