Product Packaging Design

Zing Path Minty Lime Soda

Mint-lime soda can with splash theatre and exterior sweet-heat callouts.

Client Zing Path

Description

Zing Path is a fictional soda house for a tall slim green can with ZING PATH crest, Minty Lime hierarchy, Sweet & Spicy cue, and Low-Calorie 330ml mark — never Lay's trademark chrome. We staged the chilled can as hero on a wet reflective surface, then floated lime wheels, mint sprigs, and green splash droplets outside the pack with exterior badges for Sweet heat chill, Minty lime cut, Low-cal spark, and Ice-wet can so the collection tile reads as energetic soda lifestyle theatre, clearly distinct from Zest Dock lemon juice and Frost Pasture relax cans. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Beverage Rtd Soda FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep minty lime soda can energy, sweet-spicy green splash, and condensation chill as the concept — invent Zing Path with original crest (never Lay's). Outside the dieline, floating mint-lime props plus Sweet heat chill. Zing Path. lift the can into a Colgate-style 1080 lifestyle poster.

Problem statement

Soda can boards often lock Lay's identities as-is. The brief needed an original fictional minty lime soda, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting zest-dock-lemon-juice-can or frost-pasture-relax-drink-can.

Solution

We invented Zing Path Minty Lime Soda, rebuilt hierarchy around ZING PATH to Minty Lime to Sweet & Spicy, and validated an exactly 1080x1080 enriched lifestyle packshot with Sweet heat chill callouts; zest-dock and frost-pasture left untouched.

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