Cub Lane Soft Chamomile Set

Chamomile bath trio + soft cologne with Soft Chamomile. Tiny Cub. callouts.

Client Cub Lane

Description

Cub Lane is a fictional organic-nursery bath house for Soft Chamomile Set: redesigned frosted curvy wash bottles with chocolate flip caps plus a small soft cologne spray — original smiling-cub crest, CUB LANE wordmark, Soft Chamomile hierarchy, Clear English bath and cologne cues — never Bebé Organico, Natura, Johnson's, or manufacturer chrome. We staged the full set as hero on waffle cream towels under warm chamomile light, then floated daisies, wooden teether, soft brush, and towel folds outside the packs with exterior badges for Gentle Bath Soft, Cub Care Trio, Soft Cologne Mist, and Daily Soft Ritual so the collection tile reads as tiny-cub lifestyle theatre, clearly distinct from Palm Nest Soft Care, Cotton Rise Soft Start, Mistkind cologne, and Tubtide wash. Soft baby-care packaging language only — not hard medical claims; no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep chamomile baby bath kit + cologne energy and warm towel theatre as the concept — but invent Cub Lane as the brand spine with Soft Chamomile hierarchy and an original cub crest (never third-party organic baby lockups). Outside the dielines, floating daisy props plus Soft Chamomile. Tiny Cub. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby cologne kit boards often lock real Brazilian organic brands or clone cute-animal bottle art as-is. The brief needed an original fictional Soft Chamomile kit brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster — without overwriting palm-nest-soft-care-range or cotton-rise-soft-start-trio.

Solution

We invented Cub Lane Soft Chamomile, rebuilt hierarchy around cub crest → CUB LANE → Soft Chamomile across wash trio + cologne, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Chamomile. Tiny Cub. callouts; palm-nest-soft-care-range and cotton-rise-soft-start-trio left untouched.

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