Product Packaging Design
Sunny Loops Chick Soft Bath Sponge
Chick soft bath sponge + hang card with Soft Mesh. Hang Dry. callouts.
Client Sunny Loops
Description
Sunny Loops is a fictional nursery bath-soft house for Chick Soft Bath Sponge: a redesigned yellow chick plush-head mesh sponge with braided hang loop plus cream hang-card carrying SUNNY LOOPS wordmark and Soft Bath Buddy hierarchy — never Fido, licensed chick brands, or retailer chrome. We staged sponge + card as hero on pale lemon towel light, then floated soap bubbles, wooden duck, lemon slice, washcloth, and eucalyptus outside the set with exterior badges for Soft Mesh Clean, Hang-Dry Loop, and Bath Soft Buddy. Soft baby bath claims only — no watermarks, phones, emails, QR, or ORDER NOW bars.
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Design storytelling
From brief to designed solution
Ideation concept
Keep character bath-sponge energy and sunny yellow mesh theatre as the concept — but invent Sunny Loops with hang-card packaging (never Fido). Outside the set, floating bath props plus Soft Mesh. Hang Dry. lift into a Colgate-style 1080 lifestyle poster.
Problem statement
Character sponge pins often sit as bare product cutouts with third-party brand marks. The brief needed an original fictional bath-soft brand, redesigned sponge-plus-hang-card hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Tubtide, Bubblu, Leaf Basin, or Batch A/B neighbours.
Solution
We invented Sunny Loops Chick Soft Bath Sponge, rebuilt hierarchy around SUNNY LOOPS → Chick Soft Bath Sponge → Soft Bath Buddy, and validated an exactly 1080×1080 enriched lifestyle packshot with margin callouts. Artwork forced to precisely 1080×1080; tubtide-daily-wash, bubblu-tearcare-shampoo, and leaf-basin-herb-soft-bath-trio left untouched.
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