Product Packaging Design

Kind Cub Soft Day Pants

Soft Day Pants pant diaper with Soft Stretch. Gentle Move. callouts.

Client Kind Cub

Description

Kind Cub is a fictional nursery soft-care house for Soft Day Pants: a redesigned pant-style day diaper with original hand-drawn lion cub, soft friends, and gentle park cues on quilted white — never Pampers, Huggies, or licensed character chrome. KIND CUB sage wordmark and Soft Day Pants hierarchy sit above the cub art. We staged the pant as hero on warm cream linen, then floated plush cub, wooden bicycle, felt rainbow, eucalyptus, and cotton outside the product with exterior badges for Soft Stretch Waist, Breathable Day Soft, and Gentle Move Fit so the collection tile reads as soft day-pants lifestyle theatre, clearly distinct from Hushgrove Cloud Soft, Nightbell Midnight Dry, Merrilup Soft Parade, and Stridekin Easy Steps. Soft baby-care claims only — no watermarks, phones, emails, QR, or ORDER NOW bars.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep pant-style day diaper energy and soft illustrated nursery parade as the concept — but invent Kind Cub with original cub art (never Pampers). Outside the product, floating nursery props plus Soft Stretch. Gentle Move. lift it into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Day-pants boards often lock Pampers trademarks into portfolio decks or sit as bare product cutouts. The brief needed an original fictional soft day-pants brand, redesigned illustration hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Hushgrove, Nightbell, Merrilup, or Stridekin.

Solution

We invented Kind Cub Soft Day Pants, rebuilt hierarchy around KIND CUB → Soft Day Pants → soft stretch day soft cues, and validated an exactly 1080×1080 enriched lifestyle packshot with margin callouts. Artwork forced to precisely 1080×1080 with no Pampers identity; hushgrove-*, nightbell-midnight-dry-diapers, merrilup-soft-parade-pullups, and stridekin-easy-steps-pullups left untouched.

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