Product Packaging Design

Sun Nest Soft Steep Sampler

Butter-yellow soft-day tea sampler with botanical single-steep packets.

Client Sun Nest

Description

Sun Nest is a fictional specialty tea house for a redesigned pale-yellow sampler box and botanical single-steep pouches with Soft Day Collection hierarchy and LATIN-only face — never Tea Forté / Soleil Collection trademarks or website chrome. We staged the open box and diagonal packets as hero with lily props, then floated loose tea and buds outside with margin badges for Soft Day Sampler, Single Soft Steeps, Botanical Packet Faces, and Open Box Theatre. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Coffee & Tea FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep open yellow sampler + illustrated single-steep packets + lily flatlay energy as the concept — invent Sun Nest with Soft Day Collection hierarchy. Outside the dielines, floating tea props plus Soft Day Sampler callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Tea sampler boards often lock Tea Forté Soleil identities and URL chrome into portfolio art. The brief needed an original fictional sampler brand, redesigned packet hierarchy, and a square 1080 enriched lifestyle poster — distinct from Court Kind and Atlas Kind neighbours.

Solution

We invented Sun Nest, rebuilt hierarchy around SUN NEST → Soft Day Collection → soft-named single steeps, and validated an exactly 1080×1080 enriched lifestyle packshot with Open Box Theatre callouts; neighbouring tea slugs left untouched.

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