Product Packaging Design
Mist Grove Soft Cleanse Tea
Forest lifestyle green tea carton with soft-cleanse storytelling.
Client Mist Grove
Description
Mist Grove is a fictional green tea house for redesigned cream-over-forest cartons with leaf crest, Soft Cleanse Green Tea hierarchy, and LATIN-only face — never generic Detox Tea clones or hard medical cleanse claims. We staged cartons on mossy log in forest hush, then floated tea leaves and dew outside with margin badges for Soft Cleanse Steep, Forest Sleeve Soft, Pyramid Soft Bags, and Leaf Crest Mark. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep mossy forest product theatre + cream/green tea carton energy as the concept — invent Mist Grove with Soft Cleanse hierarchy. Outside the dielines, floating leaf props plus Soft Cleanse Steep callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Detox-tea boards often ship hard clinical claims or barren forest Photoshop dumps. The brief needed an original fictional soft-cleanse green tea brand, redesigned carton hierarchy, and a square 1080 enriched lifestyle poster — distinct from Shade Peak, Kind Tube, and Zenleaf neighbours.
Solution
We invented Mist Grove, rebuilt hierarchy around leaf crest → MIST GROVE → Soft Cleanse Green Tea, and validated an exactly 1080×1080 enriched lifestyle packshot with Forest Sleeve Soft callouts; neighbouring tea slugs left untouched.
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