Product Packaging Design
Bearvelle Valentine Gift Packaging Suite
Rustic Valentine trio — handle gift box, flow-fiber clamshell, cracker-wrap treat — with floating twine props and love-story callouts.
Client Bearvelle
Description
Bearvelle is a fictional Valentine gifting atelier built as a cohesive three-piece packaging and stationery suite: a deep cranberry handle gift box with cream belly band, a natural molded-fiber clamshell tied in baker’s twine with red sticker and scalloped tag, and a crimson tissue cracker-wrap treat with vertical cream label. We designed an original etched teddy-bear-with-heart mark (sitting pose, soft stitch details — never a traced clone), BEARVELLE serif lockups, and love-story microcopy — With All My Heart / Tied for two. / Happy Valentine’s Day — then staged floating twine spool, kraft hearts, rose petals, wax seal, and spare scalloped tag outside the set with margin badges for Handle Gift Box, Flow-Fiber Clamshell, Cracker-Wrap Treat, and Baker’s Twine Finish so the collection tile reads as rustic artisan Valentine theatre, clearly distinct from Cordisse gold-heart unboxing, Veluette birthday candle sets, Merciora thank-you bars, and neighbouring gift-suite pieces shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep rustic Valentine gift-suite energy — red handle box with belly band, eco fiber clamshell with twine and scalloped tag, tissue cracker wrap with vertical label, cream/red/brown palette, etched bear mark language, and love-story microcopy as the concept — but invent Bearvelle as the brand world with an original sitting-bear-holding-heart mark and rewritten messages (With All My Heart / Tied for two.). Outside the dielines, floating twine, hearts, petals, and margin callouts — Bearvelle / Three pieces. One love story. — lift the full set into a Colgate-style enriched 1080 poster without third-party Valentine pack trademarks or studio watermarks.
Problem statement
Valentine gift-packaging boards often lock familiar teddy-bear pack lines, cloned etched illustrations, and identical “favourite love story” microcopy into portfolio decks, or collapse into bare product crops on white that hide suite cohesion. The brief needed an original fictional Valentine gifting brand, redesigned full-set hero energy across box/clamshell/cracker wrap, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from jewelry unboxing kits, birthday candle gift sets, and thank-you confection suites shipping in parallel.
Solution
We invented Bearvelle, rebuilt hierarchy around BEARVELLE → original etched bear mark → With All My Heart / Tied for two. / Happy Valentine’s Day across handle box, flow-fiber clamshell, and cracker-wrap treat, and validated an exactly 1080×1080 enriched lifestyle print-pack poster: full trio as hero, floating twine/heart/petal props, and Three pieces. One love story. margin callouts outside the dielines. Packaging, print-media, and mockup-presentation tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no third-party Valentine trademarks or watermark text.
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