Filament Sip Bulb Tea Quartet

Lightbulb tea quartet with boba cheers theatre and exterior bright-sip callouts.

Client Filament Sip

Description

Filament Sip is a fictional cafe drink house for four lightbulb-shaped glass bottles with gold screw caps, FILAMENT SIP wordmark, and original pup crest across Thai-tea layer, cream milk tea, brown-sugar milk tea, and red fruit tea fills — never Birthdae trademark branding. We staged the handheld quartet as hero under bright sidewalk daylight, then floated boba pearls, lime, and tea leaves outside the glass with exterior badges for Bright sip ideas, Four glow fills, Gold-cap toast, and Boba in bulb so the collection tile reads as Instagrammable cafe lifestyle theatre, clearly distinct from Husk Sip cocoa teas and Steep Soft mood sleeves. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Packaging Tea Beverage Hospitality Food & Beverage Hospitality Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep lightbulb drink bottle energy, four-flavor cheer cluster, and cafe daylight as the concept — invent Filament Sip with gold-cap hierarchy and original pup crest (never Birthdae). Outside the glass, floating boba plus Bright sip ideas. Filament Sip. lift the set into a Colgate-style 1080 lifestyle poster.

Problem statement

Lightbulb drink boards often lock Birthdae identities as-is. The brief needed an original fictional bulb-tea quartet, redesigned mark, and a square 1080 enriched lifestyle poster — without overwriting husk-sip-coco-shell-tea-trio or steep-soft-mood-tea-sleeves.

Solution

We invented Filament Sip Bulb Tea Quartet, rebuilt hierarchy around gold caps to FILAMENT SIP across four fills, and validated an exactly 1080x1080 enriched lifestyle packshot with Bright sip ideas callouts; husk-sip and steep-soft left untouched.

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