Product Packaging Design
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Grove Sip Premium Green Tea
SKU PXRT-3355
Cream RTD green tea can with folk harvest illustration system. Plus enriched open-frame gallery stills.
Client Grove Sip
Description
Grove Sip is a fictional ready-to-drink tea house for a redesigned cream aluminum can with forest-green folk harvest art, PREMIUM GREEN TEA hierarchy, Soft Umami Notes badges, and LATIN-only face — never MIYAKO trademarks. We staged the can as hero on ochre hush, then floated ice, leaves, and condensation outside with margin badges for Soft RTD Can, Folk Harvest Art, Cool Serve Cue, and Cream Soft Face. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep cream can + green folk tea-picker illustration energy as the concept — invent Grove Sip with Premium Green Tea hierarchy. Outside the dieline, floating ice/leaf props plus Soft RTD Can callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
RTD tea boards often lock MIYAKO identities or barren can-on-color crops. The brief needed an original fictional RTD green tea brand, redesigned folk-art hierarchy, and a square 1080 enriched lifestyle poster — distinct from carton and tin tea neighbours.
Solution
We invented Grove Sip, rebuilt hierarchy around sprout mark → GROVE SIP → Premium Green Tea → 355ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Folk Harvest Art callouts; neighbouring tea slugs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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