Product Packaging Design
Moji Pop Face Stick Ice Pops
Face-carton ice pops with tongue-stick die-cut play system.
Client Moji Pop
Description
Moji Pop is a fictional frozen snack house for redesigned face cartons: geometric character fronts, mouth stick slots, MOJI POP sticks, apple/cherry/pineapple soft flavor ladder — never TEAM ICE CREAM or third-party ice marks. We staged three cartons as the hero set, then floated fruit and ice cues outside the packs with margin badges for Mouth Stick Slot, Flavor Face Ladder, Soft Fruit Wrap, and Summer Soft Pop. Soft packaging language only — no Cyrillic diagram spam, watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep interactive tongue-stick face carton energy as the concept — invent Moji Pop with Summer Soft Pop hierarchy. Outside the dielines, floating fruit props plus Face carts, tongue stick. Soft claims only.
Problem statement
Ice-pop boards often paste TEAM ICE CREAM diagrams with foreign tech callouts. The brief needed an original fictional brand, redesigned face-stick system, and a square 1080 enriched lifestyle poster.
Solution
We invented Moji Pop, rebuilt hierarchy around MOJI POP → Soft Fruit Pop → flavor faces, and validated an exactly 1080×1080 enriched lifestyle packshot with Face carts, tongue stick. callouts; neighbouring packs left untouched.
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